offering onE
A quote or mantra
that speaks to the heart of this offering
love note
A heartfelt message or potent question.
I invite you to write a love note to a Soulmate Client who is perfect for this offering. Close your eyes for a moment and imagine her sitting across from you, longing for change. Feel the love and conviction inside of you, and write from that place.
What would you say to make her feel deeply seen? Whether it’s witnessing her struggles, her desires, or the beautiful light you see inside her, this is your heartfelt message to her.
What do you most want her to know, feel, and believe? Why did you create this offering for her? And how could it change things?
the transformation
Outcome One
The intention of this section is to give your readers a clear at-a-glance overview of how things might look & feel different on the other side.
Outcome Two
Give each outcome, benefit or focus a short and sweet title, then elaborate in the description. Extra points for visual balance if they’re of even length!
Outcome Three
You could also title this section ‘Is this You?’, and speak to the specific struggles, longings, or situations that your offering can support.
Outcome Four
Feel free to add graphics or use another section’s layout, be it a bullet list, an accordion, or coloured text blocks. As long as it’s clear & digestible.
Outcome Five
You can duplicate this section for other overviews or breakdowns on your page. Just adjust the number of text boxes as needed.
Outcome Six
Every section on this page can be customised, duplicated, deleted, saved, and shuffled up and down the page. So make it your own!
the journey
01
first
Phase One
True transformation doesn’t happen overnight. Turning your offering into a multi-session journey can help you do your best work, give your clients the best results, and create more financial stability in your business. It can also give your readers a reassuring roadmap for what might otherwise feel like a vague or daunting experience.
02
next
Phase Two
While everybody’s journey is unique, if there are common phases, milestones, or themes that you often guide people through, it can be really powerful to name them. You may find your own signature process emerging…
03
finally
Phase Three
If you have more phases to your journey, you can duplicate blocks, or the entire section. If this layout doesn’t feel right for your offering’s journey, you can always duplicate + switch in another section’s layout.
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"Concise, heartfelt words that capture your magic and the difference that you make."
Your Client’s Name
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"Concise, heartfelt words that capture your magic and the difference that you make."
Your Client’s Name
YOUR INVITATION
This is what I most want you to know.
This is a very flexible section where you can leave your reader with some final thoughts and encouragement
Maybe you’re telling her about the deeper purpose that’s fuelling your work, and why it’s so important. Maybe you’re describing the approach or technique you use, and why it’s so powerful. Maybe you’re telling her how you’ve been in her shoes, and what you know is possible for her too.
Invite her to take the next step with you - be it a Discovery Call, or signing up for your program.
AN overview
01. Clarify
As a coach or therapist, readers can’t always see the transformational work you do behind closed doors. And so, let’s make the invisible, visible.
02. Distill
You can do this by breaking down your offering into clear, bite-sized pieces. This really helps the reader (and you!) grasp the value of your offering.
03. Describe
You might describe the pillars of your approach, the components of your service, the modules of your course, or what’s included in your program.
04. Balance
Give each text box a clear title, and keep them short and of similar length for visual balance. 3-6 text boxes is a good range to work with.
06. Personalise
Every section on this page can be customised, duplicated, deleted, saved, and shuffled up and down the page. So make it your own!
05. Adapt
Feel free to add graphics or use another section’s layout, be it a bullet list, an accordion, or coloured text blocks. As long as it’s clear & digestible.
This is for you if…
There’s such power in owning who you are (and aren’t) for. What work you do (and don’t) want to do.
Your Soulmate Clients - what do you love about them? What makes working with them magical?
In this next evolution of your business, who are you calling in? What gifts are you leaning in to?
Turn all this into a list that describes your Soulmate Clients, be it their nature, their attitude, their desires, their preferences, or their circumstances.
Of course, this is an entirely optional section!
This is not for you if…
There’s such power in owning who you are (and aren’t) for. What work you do (and don’t) want to do.
What are the types of clients that drains you? What parts of your work are your ready to let go of?
In this next evolution of your business, what boundaries are you putting in place?
Turn all this into a list that describes who this offering isn’t for. It can simply be because what they need isn’t in your zone of genius or joy.
Of course, this is an entirely optional section!
investment
OPTION 1
$
Where / What / How
Includes this awesome thing
And this awesome thing
And this awesome thing
OPTION 3
$$$
Where / What / How
Includes this awesome thing
And this awesome thing
And this awesome thing
*You may offer 2-3 pricing tiers. You may offer both packages and one-off sessions. You may offer a group experience and a 1:1 experience. And you may just offer 1 simple pricing option! Wonderful! Please adapt as needed. In case you’re interested in exploring an equitable pricing model, check out Alexis J Cunningham’s Green Bottle Sliding Scale.
OPTION 2
$$
Where / What / How
Includes this awesome thing
And this awesome thing
And this awesome thing
FAQ
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I love FAQ sections. They keep the body of your page clean and digestable, while still offering the depth and detail readers need to make a decision. FAQ sections are great for providing counter objections - think of all the reasons someone might be hesitant, and reassure them here.
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Aside from addressing common objections, you might want to describe your modality or approach in more detail, elaborate on certain benefits or features, mention your Refund Policy, and/or explain next steps.
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This is entirely up to you. If you're using the accordion effect, then anything less than 4 will look a little sparse. Any more than 10 and you may start to visually overwhelm your reader. I'd say 6-8 FAQ's is a good range to aim for. You can always split them into 2 columns as well.